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New Halifax Bus Ads Talk Choice

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On Monday, Halifax transit users will have a new message; one that is positive and empowers them to choose. Over $4000 dollars was crowd funded to create and share a Pro-Choice message to contrast anti-choice ads that have appeared on Metro Transit for years, frequently with misguiding or plainly incorrect information. Ads for South House and the Halifax Sexual Health Centre will let transit users know they can have access to the best information that empowers individuals to make the right decision for their situation.

“We were all blown away by the support we received, and by how quickly it came in,” says Jean Ketterling, Administrative and Volunteer Coordinator at South House. “Some people were giving $17 or $23 knowing that every extra dollar counted to helping us spread the message.”

“It’s critical this message appears on transit,” agrees Jude Ashburn, Outreach Coordinator at South House. “This is an important step for gender justice in Nova Scotia and sends a signal to people all over Canada.”

“To be pro-choice means to support reproductive rights for people of all genders,” the ads read. “Pro choice organizations provide information about abortion, adoption, and parenting. Our organizations provide many services that support a person’s right to choose whether or not to have sex, become pregnant and whether or not to have children.”

The ads point to, a website that contains access to accurate information, ways to get in touch with The South House and The Halifax Sexual Health Centre, and a list of organizations that respect the individual’s rights to accurate information. The website will also be the hub for The South House’s other pro-choice initiatives in the coming months.

While fundraising, the campaign gained international recognition for both the clarity and the respectful tone of the messaging. Those interested in tracking the campaign can use #mychoiceHalifax when sharing pictures of the ads they have spotted on busses. There are also pins and stickers with Pro-Choice messages at The South House and the Halifax Sexual Health Centre.

South House Halifax and the Halifax Sexual Health Centre are proud to be two of several pro-choice organizations that provide resources, information and support 365 days a year, regardless of a person’s choice. To learn more about our organizations visit the pro-choice resource page at




Jude Ashburn
Outreach Coordinator at South House
(902) 494-2432

Allison Sparling
Campaign Coordinator
(902) 488-7109


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